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Marketing
9 stories on Marketing, newest first. Everything here is on 6 Insider because Rockstar, or somebody reporting on Rockstar, actually said it.
Rockstar put fake GTA brands on real Miami billboards, and one of them hides the launch date
Dix lipstick, Juice Loose and a Weazel cartoon called Macca & Friends are all up in downtown Miami. Read the small print on the cartoon one.
2 min read
Rockstar is sponsoring Druski's comedy show now, with Ali G, to sell the GTA 6 Ultimate Edition
The latest Coulda Been Records special is "presented by Grand Theft Auto 6". Rockstar paying for a creator spot is new, and so is the audience it's chasing.
2 min read
Burger Shot and Cluckin' Bell are real now, and they're inside the Miami Heat's arena
Two GTA fast food chains are serving actual food at the Kaseya Center. One fan says a burger meal cost him more than $37, and that it's basically the stand that used to be there.
2 min read
Pißwasser, Patriot and a new Vice City lager just got real US beer labels
A brewery just outside Miami had three GTA beers approved by the federal alcohol bureau. Nobody's announced them, and approval doesn't mean they're on sale.
2 min read
GTA 6's first TV ad cut the shower scenes and dropped the Xbox logo
It ran during NBA opening night on 20 October. Same launch trailer, a few seconds shuffled around, and only a PlayStation logo at the end.
2 min read
A Miami TikToker says filming GTA 6's beach chairs got him fired
Graham Simmon posted a video of Vice City umbrellas, chairs and cabanas on a Miami beach. It barely got any views. Then everyone else reposted it.
1 min read
Real GTA 6 cars are driving around Miami, led by a Vice City police Lamborghini
Six to eight cars in GTA VI liveries, with Leonida plates, crossed Miami to Key Biscayne while a blimp flew over. Rockstar hasn't said a word, and nobody's confirmed who built them.
2 min read
Miami-Dade's commissioners stall the county's GTA 6 deal: "We're depicting Miami like a murder capital"
Rockstar is already paying $975,000 for the Welcome to Vice City sign. A vote on letting the mayor go further, into the airport, the port and transit, was pushed to Tuesday 20 October. Miami and Miami Beach have both said yes.
3 min read
Rockstar wants to turn parts of Miami into Vice City. Local officials are not having it
A pitch to Miami-Dade would rebrand stretches of the airport, the port and the transit system. A commissioner and the county sheriff have already come out against it.
3 min read